Training & speaking
SEO, GEO and applied AI training for your team, built on your site and your data, from someone who does the work every day and has taught master's programs for 8+ years.
Book a 30-min call →8+ years lecturing on Universitat Pompeu Fabra's Master in Search Engines (2015–2024) and Webpositer Academy's SEO Master (2018–2024), plus BigSEO, Wontalia and Dispara tus visitas. Speaker at SEOnTheBeach, Clinic SEO, Ensalada SEO and SEOPLUS, and Google Product Expert for Search Console.
Who it's for
Is it for you?
It's a fit if…
- Your team needs to get up to speed on SEO, GEO or applied AI, and video courses haven't changed anything.
- You want your team to decide with its own method and stop relying on outsiders for everything.
- You run an event, master's program or school and want someone who teaches what they apply every day.
It's not a fit if…
- You only want one-off inspiration. A generic keynote will serve you better.
- You want a recorded course your team watches at its own pace.
My point of view
People learn most by working on their own site
Video courses get half-watched and forgotten. Generic theory doesn't change anything either, because the examples look nothing like your site and the next day everything stays the same.
That's why I build the training around your case: we work with your site, your Search Console data and your processes, with exercises in every session. With the same rigour I've applied for 8+ years as a master's lecturer.
The goal is for your team to leave with its own judgement: able to decide with data and hold vendors to account, without needing an outside consultant for every question.
How we work
From the first call to results
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01
Diagnosis
A call to set the level and goals, and choose the real case we will work on.
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02
Sessions
From half a day to several weeks depending on the program, with exercises on your site and reference material.
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03
Follow-up
I answer questions while you put it into practice, with an optional monthly review session.
Deliverables
What you get
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A program for your team
A syllabus built from a diagnosis call, matched to their level and goals.
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Sessions on your real case
With your site, your Search Console data and your processes, not textbook examples.
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Exercises in every session
Practice on what your team does every day.
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Reference material
To come back to after each session.
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Optional follow-up
I answer the questions that come up when you put it into practice.
Teaching
Over 8 years teaching master’s programs
- Master in Search Engines · Universitat Pompeu Fabra 2015 — 2024 · Link spam and authority metrics
- SEO Master · Webpositer Academy 2018 — 2024 · Search Console
- SEO Master · BigSEO Academy Web migrations and log analysis
- Online courses · Wontalia Python scraping, Google Tag Manager and web migrations, among others
- Dean Romero's SEO and monetisation course · Dispara tus visitas Dissecting Google's Quality Raters guidelines
Talks
Speaker at SEO conferences
- SEO processes, methodologies and automations at Softonic See slides
- Programming for SEO: basic concepts and practical uses See slides
- An SEO framework for successful web migrations See slides
- Advanced scraping, or how to turn the internet into your database See slides
Formats
How we can work together
In-company training
From an intensive half-day to two-day workshop on a specific topic, to a multi-week program with exercises between sessions and follow-up while you apply it.
Talks and classes
Talks on SEO, GEO/AEO and applied AI for events, schools and master's programs, with the format adapted to your audience.
I don't have fixed rates: the price depends on the format, length and group size. After the first call I send you a written proposal with the program, dates and price.
FAQ
Frequently asked questions
What training formats do you offer?
In-company training for your team (from half a day to multi-week programs), classes in master's programs and schools, and talks at events. Always with real cases and exercises on your site or your tools.
What topics do you teach?
Technical and content SEO, Search Console in depth, GEO/AEO and how to appear in answer engines, AI applied to marketing (automation, agents, content workflows) and leading growth teams.
What level of team is it for?
I match the level to the team, from fundamentals for generalist marketing teams to advanced sessions for SEO specialists or engineers. Before starting I run a diagnosis call to tailor the content and examples.
Who teaches the training?
I do, always. I teach what I apply with clients, including a team of former Google Search engineers who hired me to do their SEO.
How much does it cost?
It depends on the format, length and group size. After the first call I send you a written proposal with the program, dates and price.
Want to talk about your case?
This is exactly what happens when you book:
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A 30-minute call: tell me where you are and what you want to achieve.
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Within 24h I tell you whether I can help and where I'd start.
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A concrete proposal with scope and milestones, or I tell you that you don't need it.
Or email me at [email protected]