Case studies
Case studies with real numbers
Four projects with the starting point, what I did and the measured result: Reverse Tech's organic area, an AI ad factory, Softonic and word.tips.
- Reverse Tech $0 → $2M+ in organic margin
Organic area built from scratch
I built Reverse Tech's organic area from scratch (SEO, YouTube, web, email, social and affiliates) and took it from $0 to over $2M in margin with a team of 8. Read the case - Reverse Tech 200 → 3,000+ creatives per week
AI ad factory
A system that spots the ads that work, produces new assets and publishes them to Meta and Google via API. 10x output per person and ~€20k/month saved. Read the case -
0 → 20M organic sessions/mo in 24 months Content program in two years
How I built a content program at Softonic that went from 0 to 20M monthly organic sessions and grew the catalog from 100,000 to over 1M pages. Read the case -
x2 organic traffic during my time as Head of SEO Traffic doubled, up to 2M visits a day
I doubled organic traffic at word.tips, up to peaks of 2 million daily visits: architecture, programmatic content and processes at scale. Read the case
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