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Nacho Mascort Growth · AI · SEO
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About

I grow websites on Google, and now with AI too

A team of former Google Search engineers hired me to do their SEO. They know the algorithm better than anyone, and they still looked outside for someone who knows how to grow their project. It's the line on my CV that carries the most weight.

I started in 2014 at agencies, with clients like Kids&Us, IESE, Naturgy, Familia Torres and Brompton. At Grupo Planeta I ran SEO for Casa del Libro, Lonely Planet, Planeta DeAgostini and EAE Business School.

At Softonic I led SEO for a portfolio with over 1 billion users a year, including Softonic, download.com and CNET. There I built a content program that went from 0 to 20 million monthly organic sessions in two years. Then, at Cliqpod, I ran word.tips and Router Network: I doubled traffic at word.tips, with peaks of 2 million visits a day.

Today I'm Head of Organic Marketing and Head of AI (Marketing Automation) at Reverse Tech. There I built the organic area from scratch, taking it from $0 to over $2M in margin, plus an ad factory that went from 200 to over 3,000 creatives a week.

I work in systems, not isolated tactics: processes, automation and teams that keep producing once I'm gone.

Download CV (PDF)
Portrait of Nacho Mascort

Track record

  1. 2026 — now

    Head of AI (Marketing Automation) · Reverse Tech

    Agentic systems executing marketing in production 24/7. AI ad factory: from 200 to 3,000+ creatives per week, shipped to Meta and Google via API.

  2. 2025 — now

    Head of Organic Marketing · Reverse Tech

    Hired to build and lead the whole organic area from scratch: SEO, YouTube, web, email, social media and affiliates, across the full customer lifecycle.

    • Organic went from $0 to over $2M in margin.
    • A new website went from 0 visits from Google to over 60,000 organic visits a month, bringing in over $200k a year in revenue.
    • YouTube: from 5,000 to 92,000 subscribers. The channel's best video ever had 20,000 views; we now have videos with 1.3M, 500K and 400K views in the US, in the fitness vertical.
    • Social media and customer support: from replying in days to replying in minutes, on every channel and to every comment.
    • Hired and managed a team of 8, plus freelancers and stakeholders from other areas.
  3. 2024 — 2025

    Head of SEO · Cliqpod

    SEO leadership for word.tips and Router Network. I doubled organic traffic at word.tips, with peaks of 2M daily visits and ~60M/mo, 100% organic.

  4. 2019 — 2024

    SEO Specialist → Product Owner → SEO Manager · Softonic

    Portfolio of 6 sites (Softonic, download.com, CNET…) with 1B+ annual users and a team of 3 specialists. Content program with our own models, before ChatGPT: from 0 to 20M sessions/mo in two years; catalog from 100k to 1M+ pages. +40% YoY (2024 vs 2023).

  5. 2017 — 2019

    SEO Manager · Grupo Planeta

    SEO for Casa del Libro, Lonely Planet, Planeta DeAgostini and EAE Business School, among other group brands: internal scripts, automated dashboards and a migration framework.

  6. 2014 — 2017

    Agencies · SUMA, Tesubi and SEO Coaching

    SEO, SEM and project leadership for clients like Kids&Us, IESE, Familia Torres, Brompton and Naturgy (then Gas Natural Fenosa).

Projects

Teaching

I am also a Google Product Expert in the Search Console community.

Talks

Podcasts, press and articles

Let's talk

Want to talk about your case?

A 30-minute call, no strings attached. Tell me where you are and I'll tell you honestly whether I can help and where I'd start. If you want client references, just ask.

Book a 30-min call

Or email me at [email protected]