My name is Nacho Mascort and I’m a Technical Search Engine Optimizer (SEO + Development + Data Analysis + Product) doing some cool stuff at Softonic International. I love anything related with Technology, Internet & Growth.
I live in the city of Barcelona, but I work with clients from all over the world, regardless of their location. As long as there’s a website involved, I always like to help.
TL;DR
- SEO Manager
- Google Product Expert in Search Console
- Part-time building side projects
- Speaker & teacher
Professional Experience
Softonic
- Date: Jan 2019 – Present
- Position: SEO Manager
Grupo Planeta
- Date: Jul 2017 – Jan 2019
- Position: SEO Manager
- Description: Cross-functional responsible for organic traffic acquisition for all group brands
SUMA Thinking Digital
- Date: Jan 2017 – Jul 2017
- Position: SEO Manager
- Description: Head of marketing department with a strong focus on organic growth strategies.
Tesubi
- Date: Aug 2015 – Jan 2017
- Position: Project Director
- Description: Project director and specialization in generating growth strategies for Organic and Paid Search channels.
SEO Coaching
- Date: Jun 2014 – Aug 2015
- Position: SEO & SEM Specialist
- Description: Specialist in Organic and Paid Search channels.
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Side projects
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External Publications / Interviews / Mentions
- Google - Search Central Community in 2022
- El confidencial - Por qué EEUU (y Google o Amazon) está detrás del ‘gran apagón’ de internet en Irán
- 10 Links Azules - 10 Links Azules 50 – El Add-On «definitivo» para Sheets • Categorizando keywords
- 10 Links Azules - 10 Links Azules 13 – La última del año
- SEOPatía - Seopatía #96: La URL Inspection API y la Page Experience Update llega a Desktop 🖥
- Flat 101 -Episodio 13 - ¿Se dirige el SEO hacia la automatización?
- Marketing Directo - ¿Está experimentando el SEO un proceso de automatización?
- Conexiones en el bunker - Automatizando en la tercera fase
- HolaSEO podcast - Nacho Mascort tiene un script en Python que te despierta y prepara el desayuno - 🎙️ 109
- Softonic Engineering Blog - Medium - Finding SEO opportunities through rising trends & Node.js
- La Máquina del SEO – Hacer SEO inhouse en grandes empresas con Nacho Mascort – La Máquina del SEO – Episodio 66
- La Máquina del SEO – Entrevista a Nacho Mascort – La Máquina del SEO – Episodio 31
- Blogger3cero – ¡De vuelta! La actualización del algoritmo de google del 1 de agosto destripada a fondo
- Marketing Directo – Cómo extraer todo su jugo (hasta la última gota) al web scraping
- ABC – Alicante reunirá a 1.000 profesionales del marketing digital en el evento SEO más grande de España
- Vivirenremoto – Atajos útiles para SEO sin tener que instalar otra jodida extensión de chrome
- CampamentoWeb – SEO en Grupo Planeta, casos reales y SEO Técnico, con Nacho Mascort #29
- Blogger3cero – La verdad sobre cómo tener un seo on page perfecto con múltiples h1 por página
- MarianoCabrera – Consejos SEO de Nacho Mascort de Seohacks.es
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Teaching Experience
UPF - Pompeu Fabra University
Teacher of the Master’s Degree in Search Engines, teaching the “Link Spam” and “Authority Metrics” classes.
- More information: https://www.barcelonaschoolofmanagement.upf.edu/es/master-universitario-online-en-buscadores/
Webpositer Academy
Teacher of the SEO Master’s Degree, teaching the “Search Console” class.
- More information: https://www.webpositeracademy.com/master-seo/
BigSEO Academy
Teacher of the SEO Master’s Degree, teaching “web migbrations” & “log analysis”.
- More information: https://bigseo.com/academia/master-seo/
Wontalia
Teacher of the online course platform Wontalia. Some of the courses I have taught include “Creating a Scraper in Python”, “Google Tag Manager”, and “Web Migrations”, among others.
- More information: https://wontalia.com
Dispara tus visitas
SEO and monetization course created by Dean Romero. Module 6 member, my class is called “Dissecting the Google Quality Raters’ Guide”.
- More information: https://disparatusvisitas.com/
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Events
You can find all the presentations I have given and others that I follow on my Slideshare.
Clinic SEO 2019
Speaker at the December 2019 edition of Clinic SEO.
- Title: Processes, methodologies, and SEO automations at Softonic.
- Slides: https://speakerdeck.com/nachomascort/procesos-metodologias-y-automatizaciones-seo-en-softonic-clinic-seo
SEOntheBeach 2019
Speaker at the 2019 edition of SEOntheBeach.
- Title: Basic concepts and practical applications of programming for SEO.
- Slides: https://www.slideshare.net/NachoMascortSEOSpeci/conceptos-bsicos-y-aplicaciones-prcticas-de-programacin-para-seo
Ensalada SEO 2018
Speaker at the 2018 edition of Ensalada SEO.
- Title: SEO Framework for successful web migrations.
- Slides: https://es.slideshare.net/NachoMascortSEOSpeci/framework-seo-para-migraciones-web-exitosas-ensaladaseo-2018
SEOPLUS 2018
Speaker at the 2018 edition of SEOPLUS, member of the Grey Hat team.
- Title: Advanced Scraping or How to Make the Internet Your Database.
- Slides: https://es.slideshare.net/NachoMascortSEOSpeci/scraping-avanzado-o-cmo-hacer-de-internet-tu-base-de-datos-seoplus2018
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Other
- First to complete the “Spider” challenge on juegoseo.com created by IKAUE (Iñaki Huerta)
- Completed level 1 and level 2 of technicalseo.expert